Dia vs Chrome
Dia is the AI browser The Browser Company builds now instead of Arc. It is Chromium-based, for Macs with Apple silicon and, since October 2026, Windows, and its AI chats with your tabs and the tools you connect.
Chrome is Google’s browser on every desktop and phone, with Gemini built in. Its auto browse agent works in your own signed-in Chrome on a paid Google AI plan, in the US and India.
Dia is Chromium too, so sites and extensions work as in Chrome. The difference is the AI and its price: Gemini in Chrome is free and Chrome’s agent needs Google AI Pro, while Dia’s AI needs a $20 or $100 plan.
The short answer
- if you want the current browser from Arc’s makers, with Arc import and tabs down the side as a setting
- if you want AI that chats across your tabs, Gmail, Slack and Notion, and will pay for it
- if you want a free browser with an ad blocker and no AI
- if you live in Google’s apps and want Gemini across Gmail, Calendar and your tabs
- if you pay for Google AI Pro and want an agent in your own signed-in browser
- if you need the same browser on Mac, Windows, Linux, iPhone and Android
- if you miss Arc and want spaces, pins and folders kept, on a Mac
- if you already pay for Claude or ChatGPT and want it to work in your signed-in tabs
- if you want Claude Code, Codex or Cursor to drive a real browser over MCP
At a glance
Dia and Chrome, with Yab beside them for a Mac.
| What | Dia | Google Chrome | Yab |
|---|---|---|---|
| Made by | The Browser Company (Atlassian) | Serafim Korablev | |
| Status | Updated | Updated | Updated |
| Runs on | Mac and Windows | Mac, Windows, Linux, iPhone and Android | Mac |
| Phone app | None | iPhone, iPad and Android; syncs tabs, bookmarks, passwords and history | Not yet |
| Price | Browser free; AI on Better Answers $20/month or Better Days $100/month | Free, with Gemini; its auto browse agent needs Google AI Pro $19.99/month or Ultra | Free; its AI runs on your own Claude or ChatGPT plan |
| AI | Chat about pages, on its own AI service | An agent that works in pages, on its own AI service | An agent that works in pages, on your Claude or ChatGPT plan |
| Driven by outside agents | No | MCP and a command line | MCP and a command line |
| Engine | Chromium | Chromium | WebKit |
| Tabs down the side | A setting | A setting | Yes |
| Spaces | Yes | No | Yes |
| Split View | Yes | Yes | Yes |
| Extensions | Chrome Web Store | Chrome Web Store | Chrome Web Store |
| Ad blocker | Built in | No | Built in |
| Open source | No | No | No |
Checked October 9, 2026 on each maker’s own pages, linked under Sources. Prices are per month, in US dollars.
Where they differ
What separates them, area by area. Where one plainly has more, it says who; where it comes down to taste, it says so.
AIChrome leads
Only Chrome has an agent that clicks, types and finishes tasks in your pages. Dia chats with your tabs and the tools you connect, like Gmail, Slack and Notion, and drafts mail and invites; there is no documented agent that works through sites. Gemini chats about your tabs and sums up pages and videos; auto browse clicks, types and fills forms in your own Chrome, on Google AI Pro or Ultra, in the US and India.
Agents like Claude Code and CodexChrome leads
Dia has no MCP server or command line for outside agents. Chrome can be driven over MCP and a command line, through Google’s Chrome DevTools MCP, which starts its own profile unless you let it attach to your Chrome.
Tabs and windowsDia leads
Dia has tabs down the side as a setting, spaces, Split View, folders in the sidebar and tabs that sleep. Chrome has tabs down the side as a setting, Split View, folders in the sidebar and tabs that sleep.
PriceChrome leads
Dia: Browser free; AI on Better Answers $20/month or Better Days $100/month. Chrome: Free, with Gemini; its auto browse agent needs Google AI Pro $19.99/month or Ultra.
Where it runsChrome leads
Dia runs on Mac and Windows. Chrome runs on Mac, Windows, Linux, iPhone and Android. On a Mac, Dia needs macOS 14 or later and Chrome needs macOS 13 or later. Dia has no phone app. On the phone, Chrome: iPhone, iPad and Android; syncs tabs, bookmarks, passwords and history.
Engine and extensionsa matter of taste
Both are built on Chromium, as Chrome is, so sites work as they do in Chrome. Both take extensions from the Chrome Web Store.
PrivacyDia leads
Dia has an ad blocker built in. Dia’s chat goes through its servers to Anthropic, OpenAI and Google; chats and history stay on your Mac, and content sharing is on by default, kept 30 days. Chrome has no ad blocker of its own. Tabs you share with Gemini go to Google; with Keep Activity on, chats are kept 18 months by default and may be reviewed and used to train models.
What their pages don’t lead with
Real limits, from the makers’ own words and our own use.
Dia
- AI costs $20 or $100 a month for new users; the free plan has none after a 14-day trial
- On a Mac it needs Apple silicon and macOS 14 or later
- Its AI chats and drafts, but there is no documented agent that works through sites
- No MCP server or command line for outside agents
Google Chrome
- Auto browse needs Google AI Pro ($19.99 a month) or Ultra, in the US and India only
- Gemini needs a signed-in Google account
- With Keep Activity on, people may review your Gemini chats and Google may train on them
- No ad blocker of its own
Yab, honestly
- Mac only: macOS 15.4 or later, no Windows, iPhone or Android
- New: first released in September 2026
- Its AI needs a Claude or ChatGPT plan; ChatGPT’s free plan may work with low limits
- WebKit, as in Safari: a site tested only in Chrome can misbehave
- Closed source
What changed lately
- October 6, 2026Dia: Dia 1.0 for Windows released
- August 17, 2026Dia: Paid AI plans started rolling out to new Mac users
- April 7, 2026Chrome: Vertical tabs began rolling out as an option
- February 19, 2026Chrome: Split view for two tabs in one window
- January 28, 2026Chrome: Auto browse agent launched in preview for Google AI Pro and Ultra in the US
- October 21, 2025Dia: Atlassian completed its acquisition of The Browser Company
Questions
Is Dia free?
The browser is; its AI isn’t. Browser free; AI on Better Answers $20/month or Better Days $100/month.
Is Google Chrome free?
Yes, with limits on its AI. Free, with Gemini; its auto browse agent needs Google AI Pro $19.99/month or Ultra.
Which has an AI agent, Dia or Chrome?
Chrome. Dia chats with your tabs and the tools you connect, like Gmail, Slack and Notion, and drafts mail and invites; there is no documented agent that works through sites. Gemini chats about your tabs and sums up pages and videos; auto browse clicks, types and fills forms in your own Chrome, on Google AI Pro or Ultra, in the US and India.
Do Dia and Chrome run on Windows?
Yes, both. Dia runs on Mac and Windows; Chrome on Mac, Windows, Linux, iPhone and Android.
Do Dia and Chrome have phone apps?
Chrome does. Dia has no phone app. On the phone, Chrome: iPhone, iPad and Android; syncs tabs, bookmarks, passwords and history.
Can I move from Chrome to Dia?
Yes: Dia’s own help says it brings in from Chrome.
Is there a third option on a Mac?
Yab, Yet Another Browser, is free for the Mac: tabs down the side with spaces, folders and Split View, as in Dia; an agent in your signed-in tabs like Chrome’s, on the Claude or ChatGPT plan you already pay for. Claude Code, Codex and any MCP client can drive it too. It runs on WebKit, the engine Safari uses, and takes Chrome extensions. It is Mac only, and new.
More comparisons
- Dia plans and pricing FAQ
- Dia home page (macOS and Windows, ad and tracker blocking)
- Dia changelog (Chromium M155, Windows 1.0, tab sleep, sidebar or top tabs, AppleScript, memory retired)
- Dia release notes 1.52.0 (Oct 8, 2026)
- Dia download FAQ (import from Chrome, Safari, Edge, Arc)
- Dia security (AI providers, retention, local storage)
- MacRumors: Dia generally available, macOS 14 and Apple silicon
- PiunikaWeb: Dia $20 and $100 plans (Aug 18, 2026)
- Atlassian completes acquisition (Oct 21, 2025)
- Dia home page: ’Available for macOS and Windows’
- PiunikaWeb: Dia ’iPhone Tabs’ menu spotted, no public app (2026-08-25)
- Google blog: Gemini auto browse in Chrome
- 9to5Google: auto browse launch date (2026-01-28)
- Google blog: Gemini in Chrome for US desktop users (Sept 2025)
- Google blog: auto browse comes to India
- Chrome AI features page
- Chrome Help: Gemini in Chrome requirements
- Google AI plans and prices
- Google blog: split view, PDF notes (2026-02-19)
- Google blog: vertical tabs and reading mode (2026-04-07)
- Chrome Help: manage tabs, vertical tabs, tab groups
- Chrome Help: Memory Saver
- Chrome Help: system requirements
- Chrome Help: import bookmarks and settings
- Gemini Apps Privacy Hub
- Chrome DevTools MCP (GitHub)
- Chrome DevTools MCP configuration (autoConnect, profile)
- Chrome DevTools CLI
- Google Chrome Help: Sign in and sync in Chrome
- Google Chrome on the App Store (iPhone and iPad)
- Google Chrome on Google Play
- Yab Manual: Bringing in from another browser
- Yab Manual: Connecting Claude or ChatGPT
- Yab Manual: Extensions
- Yab Manual: Yab’s tools over MCP
- Yab Manual: Privacy
Yab, Yet Another Browser.
Free for the Mac. Arc’s sidebar, your own Claude or ChatGPT as the agent, Chrome extensions on WebKit.